Retail hair can range in price from $150 USD to $300 USD on average. It is possible to make between $54,750 USD and $109,500 in gross sales in a year if you only make one sale per day! The profit margin for retail hair is typically between 50% and 100%. You will make a net profit of anywhere between $27,375 USD and $54,750 USD after deducting the money you spent on the hair.   If you can make two sales per day, you will be making a net profit of six figures! Your income will only double if you are a hairstylist, because you will be able to charge for services such as knot bleaching, custom colors and installation in addition to styling.   According to the average, African American women are willing to spend $300-$500 just to get their hair done, and then another $100-$300 to have it installed and styled.   You can charge even more if a client requests a custom color or wig design.

While beginning your hair business, it may take several months, a year or even longer for you to generate consistent revenue every day, especially if you do not have a legitimate “business presence,” such as a storefront.   What would it be like to have a successful business where no one knows what you do? Making money will not be aided by this method of operation.   Having a website is essential for many hair businesses, but the owners fail to recognize the importance of doing so.   A well-designed website is significantly less expensive than a storefront, and it can serve as proof of your hair company’s legitimacy to a potential customer in a variety of situations.   Your customers will also be able to place orders with ease at any time of day or night.   You can take orders and earn money while you sleep if your website is lightning fast.   Hair Extensions with a recognizable brand name

Prior to the launch of their website, Branded Hair Extensions accepted orders over the phone or through the mail.   However, the amount of time and money we had to spend manually processing each order began to significantly reduce our overall sales productivity.   Customers can now look up product descriptions on our websites and place orders at any time of day or night, even when our offices are closed for business.   Our sales could be in the thousands of dollars if we woke up tomorrow, and all we had to do was carefully prepare all of our shipments.

Despite the fact that social media is not the best place to sell hair extensions, it is unquestionably the best place to advertise your hair business! Platforms such as Instagram, Facebook, and YouTube allow more customers to discover your business.   Using paid advertisements and influencer marketing, you will be able to create an online community for your company or organization.   Being visible on social media will also help to increase sales for your hair salon business.   Additionally, customers will be able to view additional photos of your hair and service.   If you have a website linked to your social media accounts, your customers will be able to shop for their favorite bundles and wigs by simply clicking on the link in the account.

Generally speaking, the rule of thumb in retail is 50% to 100%.   It’s possible to make $75-$100+ on a bundle of hair purchased from a wholesaler who charges $50 per bundle.   Make a profit of between one-third and twofold the amount you paid for the hair in the first place.   One thing we’d like to emphasize is that high-quality branding and packaging can assist you in increasing the price of your hair.   Have you ever been pleasantly surprised by the high level of craftsmanship that goes into a piece of merchandise? The beauty industry is a good place to make money selling hair extension.   Not only are you selling hair extensions, but you’re also selling an idea of beauty.   When your customers wear your hair extensions, you want them to feel pampered and confident in their own skin.   We have to admit that branding and packaging are the most effective methods of enhancing your customers’ shopping experience.   If your hair brand has attractive branding and packaging, you may be able to raise its prices by another 30% to 50%.

It is true that there is a great deal of competition in the world of hair.   We are aware that some hair salon owners believe that in order to survive in this industry, they must undercut everyone else’s prices.   That is the single most detrimental action you can take to your company.   Based on the value you can provide your customers, you should set a reasonable pricing structure for your products.   The 50%-100% retail rule is merely a general guideline, and not every company is required to adhere to it in order to succeed in business.   While Beyonce’s hair stylist Alonzo Arnold charges $1500 for a wig, while the average price for a wig is $200-$500, here is his track record in selling wigs:

While we don’t advocate charging more than $1500-$2000 for a wig, we do recognize that not everyone has access to a celebrity hairstylist who can pre style the wigs.   While many brands charge more than 200% for profit, there are plenty of others that do.   Does anyone, on the other hand, actually buy? They are, without a doubt.   As opposed to being concerned with your prices, consider what you can add to your brand that will distinguish it from the competition.   At Branded Hair Extensions, we offer wholesale clients low-cost custom coloring and wig production so that they can pass the savings on to their customers.   When you sell hair, it can add additional value to the product.