The growing demand for packaged food and personal care products to replace brand competitiveness is driving the shrink sleeve labels market.

Growing concerns about label handling may hinder its growth.

The Asia-Pacific region is expected to be the most profitable regional market.

Shrink sleeve labels are made of polyester and plastic, have high elasticity, and wrap around the entire edge of the product, matching the unique geometry of the package. In the case of shrink sleeve labels, heat is an important part of the operation, while in the case of stretching the sleeve label, heat will not be applied during the operation.

The demand for packaged food and personal care products to replace brand competitiveness is growing, which is pulling and shrinking the arbitrage market. Shrink sleeve labels packaging can provide 360 graphics around very unusual packaging shapes. Therefore, in addition to their conventional applications in cosmetics, toiletries and personal care, they are also widely used in food packaging applications.

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