Link to the main page
The most simple, but quite effective option. Suitable for any business in any niche. Man didn’t get where he wanted? Invite him to go to the main page of your site and find another useful content (or directory). The correct design of Page not found will slightly brighten up the visitor’s frustration:

go to the main page of the service

By the way, now some digital marketing companies redleos(.)com/pk/digital-marketing-company-agency-in-faisalabad/ automatically redirect visitors from the error page to the main page. For example, entering the wrong address on Lamoda, you first see this message:
And after a second you find yourself on the main page:

Feedback form
The main task in this case is to bring the person into dialogue. Ideal for businesses with a low cost funnel entry point. For example, if you have a switch product. This is a product costing up to $ 20. Usually, people make similar purchases on emotions:

Heard → Wanted → Bought → Received

Correctly submit the feedback form and build special sales scripts tailored specifically for such site visitors. To get started, invite users to report an error. To do this, page 404 also contains a feedback form (or at least a button). Next comes the magic of sales managers:

ask questions
potential customer’s status changes gradually
a predisposition to the company is developed,
making the right offer.
Important!

Be sure to keep in mind that a frustrated person is a scary person. By reporting an error on the site, the visitor may be aggressive. This is not because the audience is bad. First of all, a mistake on the site is your problem.

And the person who informs you about this helps you, even if not quite tactfully. Teach managers to communicate with such people and turn them into customers. I must say right away: this is extremely difficult. But, if you look, a business is never easy. And if it happens, then this business definitely needs to be improved.

Social Media Buttons + Call to Action
Some marketers consider it “fascism” to ask people who have just been upset by an error to subscribe to social networks. We believe that “fascism” is to speak critically about Internet marketing tools without having to try them on yourself. Statistics of many sites where social media buttons are located on the error page shows that this really works.

What is the result:

A person receives valuable content that you publish on social networks.
He sees social activity: live subscribers in communities, likes, comments, heated discussions.
Subscribes to your updates.
It turns from a visitor into a potential client, and after that into a real one.
This is an ideal scenario. To get this result you need:

Use a call to action appropriate for a cold audience to subscribe to your social networks. Do not say how good you are and how cool you are. Tell us what the person will receive by using the offer.
Correctly develop accounts on social networks and maintain a high audience activity.
Use appropriate offers and develop an effective strategy for gradually turning visitors into leads and customers.