Galaxy of Heroes and FIFA Mobile
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5 Reasons Why Electronic Arts Can Be Buying Glu Mobile.On the insides of a $1.2 billion deal to buy U.K.-based Codemasters (declared in late 2020), Electronic Arts is scooping up one of the leading mobile game developers at the world.Here are five charts that illustrate why Electronics is currently investing $2.1 billion to purchase Glu Mobile.
During the past decade, EA used acquisitions to construct a diversified cell portfolio, which currently makes up 13% of total bookings. It’s heaps of cellular titles, such as older hits . Zombies alongside mobile versions of EA Sports titles such as FIFA Mobile.
However, EA’s mobile company has struggled to rise in the past few decades. Mobile reservations, excluding licensing revenue, dropped 10% in fiscal 2020, that followed a 13% decrease the year before.The cellular section has played well during the last year with powerful results from Star Wars: Galaxy of Heroes and FIFA Mobile, however as a team, EA’s mobile games have been underperforming a marketplace that’s increasing at elevated double prices.
Meanwhile, the Glu Mobile is steadily growing into a leading mobile game producer, driven by strong results from the top three franchises — Design Home, Harness Sports Baseball, and Covet Fashion. Glu anticipates total bookings to land between $555 million and $560 million in fiscal 2020, while adjusted operating profit (as measured by EBITDA) also continues to Cheap FIFA Coins rise.